Market Research

Turn insights into impact with data-backed market, competitor, and customer intelligence.

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Industry & Competitor Intelligence Reports

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• Overview: In-depth analysis of your industry landscape, key competitors, product trends, and emerging disruptions.

• Eligibility: Startups, growing businesses, investors, or companies entering new sectors.

• Documents Required:

  • Business type & target sector

  • Known competitors (if any)

  • Product/service scope

 

Feasibility & Viability Studies

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• Overview: Evaluation of business ideas, market potential, investment viability, and break-even analysis for new products, projects, or expansions.

• Eligibility: Entities launching new verticals, location expansions, or government-funded projects.

• Documents Required:

  • Business model or concept note

  • Location or demographic details

  • Expected investment and timeline

 

Consumer Behavior & Demand Analysis

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• Overview: Study of target customer segments—what they want, how they buy, and what influences their decisions.

• Eligibility: B2C brands, e-commerce players, service providers.

• Documents Required:

  • Buyer persona (if known)

  • Past customer data or reviews

  • Marketing/advertising history

 

Pricing Strategy Research

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• Overview: Benchmarking competitor pricing, assessing price sensitivity, and identifying profitable pricing models.

• Eligibility: Businesses launching new products or revising existing price models.

• Documents Required:

  • Product specs or SKUs

  • Current pricing (if any)

  • Target margins or desired positioning

 

Regional / Demographic Segmentation Analysis

 

• Overview: Granular breakdown of market opportunities based on geography, income group, tier-wise urban classification, and behavioral data.

• Eligibility: Companies scaling operations, customizing offerings, or localizing campaigns.

• Documents Required:

  • Target market idea

  • Preferred state/city/tier focus

  • Service/product scope

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